In the year 2012, we took our first step in FMCG segment by launching Camphor Tablets under Deep brand. The market was full of adulterated Camphor but we had some other ideas. There were initial setbacks because of higher price point of our offering but we stuck to our principles of offering the best. Soon we started receiving positive feedback. Encouraging response from patrons lead to a number of offerings and improved packaging and improvised pack sizes too. Today we also offer Refined Camphor Tablets, Super Refined Camphor, Camphor Dust (Powder), Camphor Moth Tablets, Camphor Moth Balls – all derived from Pure Camphor (96% Pure) in a variety of packing type and size.Success of Deep camphor is followed by birth of Plastic Airtight Containers under Ceraplast brand. The new series of plastic containers were aptly called Snappy (the snappers which lock the top over the bottom).
Maayasdeep Incense Sticks (Maayasdeep Pure Agarbatti) was launched during July 2013 with a lot of fanfare. Our incense sticks have been well received in the market and are putting plans in place to be among the top Incense Sticks Manufacturers of India. Indian Agarbatti has a good potential overseas as well. In line with the market potential, we have rolled out plans to be among prominent Manufacturers and Exporters of Incense Sticks in India. Coming up with new concepts and innovations is a way of life at SMJ. The need to read the market pulse is very important in any business segment; it is more profound and visible in the FMCG arena. To read the market pulse in a more effective and efficient way we have put in place a system to collect data from last mile point-of-sale. This will help all stakeholders – the vendors, the distribution channel and SMJ in a big way by curtailing cost of carrying inventory at various points at any point in time and will help us to achieve an agile and lean supply chain.
Good products are a result of a solid team effort and the acceptance of the products by the patrons is the biggest accolade for a team. The journey so far has been very encouraging and we wish to play many more wonderful innings of innovative ideas, designs & products reciprocated with better customer satisfaction and enthusiasm in the years to come.